Whether illustration or design, Tom’s aim is always to communicate ideas beautifully, originally, and thoughtfully. He believes that his best work results from a deep understanding of its purpose combined with the sheer joy of the creative process. Though his process straddles on- and off-screen techniques, his aesthetic is typically informed by the honesty and idiosyncrasies of physical media. Tom believes that his most successful work is more or less by accident—a natural result of merely supervised serendipity.
— quoted from tomfroese.com